Role: Design Director / Lead Designer

As part of their centennial celebration, Columbia Mailman, a global authority in health equity, needed a dynamic campaign identity that could bridge the gap between Ivy League tradition and the urgent, evolving demands of modern public health. At Lipman Hearne, I led the development of a visual identity that embodied this vision. The campaign, titled “Public Health is Everything” provided a cohesive structure capable of ensuring that its mission — to build a healthy and just world — was communicated with impact across channels.

The project was an exercise in design stewardship, balancing an innovative approach to typography while honoring Columbia University’s heritage and projecting a forward-looking viewpoint. The system allows for seamless scalability from direct mail and digital presentations to high-impact social marketing.