Role: Design Director / Lead Designer
Award: 2018 GDUSA American Graphic Design Awards

For the renowned Chicago ensemble Bella Voce, I led the visual strategy for the Welcome to all the Pleasures concert season. My objective was to create a visual language that honored the ensemble’s 40-year legacy of early music while projecting a modern, vibrant energy. I designed a cohesive brand platform — including the ensemble’s core logo — that balances the rigorous logic of historical performance with the visceral resonance of the human voice.

The strategy encompassed a comprehensive rollout of print and digital assets, from high-impact posters and program guides to coordinated social advertising. By utilizing a sophisticated typographic hierarchy and a soulful color palette, I ensured that every touchpoint functioned as an inviting 'structural vessel' for the music. This work demonstrates my ability to provide long-term brand stewardship for cultural organizations, creating the functional and inclusive framework necessary to connect early music with the audiences of today.