Brand design and Art direction for know better do better
This is a branding project I led during my time at LLYC Global. The client came to us looking for an identity system that would reflect and facilitate their effort to be “… a collaborative ecosystem, [that] connects food security changemakers of all walks of life, from national non-profits to individuals active in their communities, to find solutions that don’t just solve hunger today, but for every day going forward.”
I designed an expandable system equipped with a simple and flexible tool kit that can be used in a variety of applications. Colors were intentionally chosen to ensure AA-level WCAG accessibility compliance.